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Room to Read’s DO NOT READ THIS campaign has been recognized by the In2 SABREs in the category of Best PSA. The campaign, communicated primarily through video and online content, challenges audiences to consider how impossible it is to not read and underscores the crucial role literacy plays in our everyday lives. The goal of DO NOT READ THIS is to raise awareness about the fact that if you are fortunate enough to be literate, you can’t give up reading no matter how hard you try—resulting in a new found empathy and understanding of the challenges faced by 774 million illiterate people around the world.

Since launching on International Literacy Day 2014 (September 8), the DO NOT READ THIS video has garnered nearly 500,000 views. The video, produced in house by Room to Read’s marketing and communications team for under $200, was featu...

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photo:Jacqueline Pezzillo
Jacqueline Pezzillo
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